When the going gets tough, only the tough get going:
10 essential skills required for working in a startup
Working at a startup is quite motivating and invigorating, and is quite the fad in present times. To play a part in the building of the foundations of a venture, which may later be the next Apple or Google, is satisfying in its own sense. However, it is easier said than done, given the wide range of skills that are required to excel as an employee at a startup. Startups are not a fall back option, the require just the right mix of dedication, diligence and meeting objectives and deadlines (and unfortunately they don’t give you a Fortune 500 salary). Nevertheless experience at a startup can prepare you for all kinds of jobs and will help you inculcate quintessential expertise in a variety of fields.So, as you can see, working at a startup is not for everyone. Take a look below at our list of vital skills, and ask yourself “ Are you employable at a startup? ”
Being able to handle clients and support your products or services is an essential entrepreneurial skill. Early on, and perhaps for the whole life of the startup, employees have to do this. Obviously there has to be performance superiority and excellent marketing tactics to improve sales, however coupled with that, you need to build a bond with the customer, which is a consequence of providing customer satisfaction. Only after breaking the ice, is the customer ready to pay a premium for your product.
2.Search Engine Optimisation (SEO), Search Engine Management (SEM) and Digital Marketing
These are the techniques which involves promotion of companies via internet marketing, by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings. This can be done analysing search keywords and website popularity and saturation.
Good content is absolutely crucial for building up credibility for your business and helping draw prospective customers. Startups are always on the lookout for strong writers and researchers for developing content, which inherently boosts marketing and allows negotiation with customers and clients. Creative people who write, design and communicate well are in much higher demand.
4. Data Analytics
Data analysis is important to businesses will be an understatement. In fact, no business can survive without analyzing available data. Raw data becomes information after it has been processed to add context, relevance and purpose. Analysis of sales will reveal trends and patterns, which will in turn help the startup understand the requirements and response of customers towards a product. Data science is a relatively new field and there is a lot of scope for research in topics like cloud computing, databases and security.
5. Web/App Developer (iOS, Windows, Jscript)
6. Growth Hacker/ Product Manager
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Instead of focussing on direct marketing, they try to market via social media and viral marketing.
7. Legal and Financial Advisor
Starting a business involves planning, making key financial decisions and completing a series of legal activities. Apart from framing the extremely vital business model for your startup, there is a dire need of someone to supervise the financial model of the company. Positive inflow of cash in the startup must be ensured in the beginning of the life cycle of a venture. Legal aspects that would affect the startup of a business would be things like license; you may need a minimum of a business licence and tax registration to start up a business, but it depends on what sector you are operating in.
8. Big Data Analyst
Big data analytics refers to the process of collecting, organizing and analyzing large sets of data (“big data”) to discover patterns and other useful information. With the right big data analytics platforms in place, an enterprise can boost sales, increase efficiency, and improve operations, customer service and risk management. To analyze such a large volume of data, big data analytics is typically performed using specialized software tools and applications for predictive analytics, data mining, text mining, forecasting and data optimization. Hence now enterprises are looking for highly specialised professionals who can help them in this domain.
9. Architecture Specialist
The software architecture of a program or computing system is a depiction of the system that aids in the understanding of how the system will behave. The architecture is the primary carrier of system qualities such as performance, modifiability, and security, none of which can be achieved without a unifying architectural vision. Here comes the need of an architecture specialist. Only by building effective architecture, you can identify design risks and mitigate them early in the development process. However, for this career option, you have to be adept in programming and application design accompanied with a lot of experience.
10. Business Development Expert
Business development is the process of supervising the marketing, sales, and development strategies for the startup. All businesses need to focus attention on the creation of marketing and business expansion and hence, it is essential to have at least one business development expert in a startup. A business development professional’s main focus is to identify opportunities for the business, but also they need to stay up-to-date on current industry trends. The job market for business development experts is growing rapidly with the advent of the Internet as not only a place to do business, but a wonderful arena of advertising opportunities.