BetaGlide: Make your app work across all devices   Starting up your own venture has become quite the rage these days. Especially, here in IIT Kharagpur, with every passing batch, more and more people are getting ready to take the leap. So in order to inspire all the aspiring entrepreneurs in campus and beyond, we decided […]

When the going gets tough, only the tough get going: 10 essential skills required for working in a startup Working at a startup is quite motivating and invigorating, and is quite the fad in present times. To play a part in the building of the foundations of a venture, which may later be the next […]

  Late Steve Jobs created a revolution in the mobile phone industry when he launched the world’s first Smartphone and caught everyone’s attention when he integrated a touch screen ipod, a mobile phone and an internet communicator. His famous quote – ‘Stay Hungry! Stay Foolish!’ has been kept alive in the labs at Apple, with […]

The last decade of this technologically advancing 21st Century saw the exponential rise in the number of mobiles phones operating and the major part of this number is comprised of the so-called ‘smart’-phones. As of 2011, smart-phones accounted for above 35% of the total telephones in the world and this figure rose to 56% in […]

Everything we lay our eyes on has a value we assign to it. Be it the simplest thing you shop at the supermarket or a sophisticated entity you watch on the TV. This is valuation at the basic level. You may be dumbfound if I say that there are guys who make a career by […]

Ideas don’t grow on trees, do they? No, they pop up in our minds that house a plethora of ideas, a wide range of them. Talking of business models, not all models taste success. There is not a prescribed path to success. The road taken may vary but what business models finally are expected to […]

Just when you’re all set to bring your product in to the market, one question is bound to trouble you more often than not- What should be the price of the newly made product? The way you set prices is quite variable as is the industry as well as the expectations of the target customers. […]

                 “Begin with the end in mind,” says Stephen Covey in his book, “The Seven Habits of Successful Living.” Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Yet most have no exit plan for leaving their business. The truth is that most […]

With the initial steps of the product development and the patenting out of the way, the entrepreneur must now look at some business strategies to successfully execute his idea. No matter how great the product is, the strategy for implementation differentiates a great entrepreneur from a good one. Let me use an example to begin, […]

Now that you are done with the designing of the product, many ideas hover simultaneously over your mind and it’s high time to make a decision right up front. You need to make a decision whether you want to make a brand new company to commercialize your product or you want to make a product […]