In today’s cut throat competitive market even the big shots are finding it difficult to survive. New, path breaking and refreshing products are being introduced to the market and in order to maintain their strong hold Sony has come up with a new ‘leaner and meaner’ machine which boasts of being even thinner to a standard AA size battery. Sony clearly seems to be obsessed with this generation’s fashion catchphrase ‘Slimmer is better’. After all if you are working out regularly to get a better figure then why should your camera be left behind, new Sony Cybershot DSC TX55 maintains its body at just 12.2 mm thickness.
This camera is one of the rare combination of the deadly trio ‘beauty,body and brain.’ It is not very often that design of a compact camera blows away our minds but this one does. Though, just like any other digicam it has a regular rectangular shape but a closer look reveals its features and finesse in its design. The front of the camera features a matte finish cover. The dorsal is devoid of any buttons as it sports a big 3.3″OLED display with a 16:9 aspect ratio which provides a complete touchscreen interface. The screen is significantly larger than other cameras in the market.
Despite its tiny dimensions it’s fully loaded with features which enables it to click amazing snaps, Full HD video and amazing 3D images.This is the first camera in the famous Cybershot series to have a slot for Micro Stick Micro(M2) and MicroSD/SDHC flash memory cards for upto 16 GB of memory.
Sony’s new revolutionary ‘BY Pixel Super Resolution’ boosts zoom range to 10x without decreasing any pixel count or lowering overall picture quality or sharpness. This technology also significantly boosts still image quality during movie recording. In ‘Dual Rec’ mode one can take as much as 10 detail-packed 12 megapixel stills without interrupting Full HD video recording. For unsurpassed image quality this device uses 16.2 Mega Pixel camera with effective “Exmor R” CMOS Sensor, powered by BIONZ™ processor and Carl Zeiss Vario-Tessar lens.
For today’s high paced life using DSLR seems an impractical option but everyone envies its quality level. Sony is trying to bridge this quality gap by developing a Superior Auto mode which recognises up to 36 patterns of scenes and automatically selects the optimal shooting mode. Along with it enhanced ‘HDR mode’ recognises backlit conditions and ‘Tracking Focus’ keeps your moving subject always in focus. Giving you the best results, every time. The 7 new Picture Effect introduced brings out the artist in you. You no more need any special editing software as exciting range of in camera treatments open up a wide variety of options such as: Miniature Colour, Pop Colour, Soft High-Key, HDR Painting, Partial Colour, Toy Camera and Rich-tone Monochrome. So no matter what your style is, you will be able to express who you truly are.
Another impressive feature is Intelligent Sweep Panorama with HR (High Resolution) mode, letting you capture breathtaking 42.9 megapixel panoramas and enjoy it on your HDTV.
Another feather in its cap is its movie recording capabilities which can be recorded in Full HD
AVCHD format, which has been co developed by Sony and is considered superior to all other formats.
Keeping these features in mind it seems as if it’s a deadly monster which has been packed up elegantly in a small crafty device. You can unleash this monster at just Rs. 19600.
