The turn of the decade saw a new page in the realm of Social Media or rather Social Interaction itself, Facebook. This networking website from being a mere social platform for a college has catapulted to a platform where the entire of world is present, interacting, building relationships. It has been remarkable step not just on a level of individual interactions but as a stage for millions of Marketers to advertise and publicize themselves amidst the largest crowd there could ever be at any one given rostrum.
The phenomenon (a very apt word), mentioned above, is called Social Media Marketing. Now there are many websites and indeed many other conduits of Social Media Marketing, but we are going to stick to the mammoth one for now. Facebook has since forever been known as a dais to make friends on a global level, to hang out with your friends (electronically), to share about your self, but many a times we benight how much of a strong marketing platform it is. We are audience to about an average of 20 ads every time we open Facebook! Simply calculate the number of times you log into your account in a day. Isn’t it one of the the best places to market on Social Media?
Marketing through Facebook is not just via the official pages or through paid advertisements, the most recent of entrants are the popular ‘just for fun’ and other such casual pages. These have become the best of attractions for companies and marketers, as they tend to opinionate you without letting you even get a gist of it.
Simply remember the things you liked because likes them or vice-versa.
Let the most ribaldrical yet the truth be asked, how many of you hate Justin Bieber just because some FB pages hate it?
Not a very marketing related fact, but it does display the opinionating strength of Facebook. Now, imagine this being done by all those funny review jokes you read about some movie (The ones in favor, well, marketing) or about some product or anything at all. So, in fact it’s not just Mark Zuckerberg who earns through Facebook.
Getting back to the topic, let us cite 2 or 3 huge examples of Facebook Marketing –
Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Sunday Night Live. Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.
2008 US presidential election
The 2008 US Presidential Campaign had a huge presence on social networking sites. Barack Obama, a Democratic Candidate for US President, used Twitter and Facebook to differentiate his campaign. His social networking profile pages were constantly being updated and interacting with followers.
Small Businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a share of this post”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).
A study from 2011 attributed 84% of “engagement” or clicks to Likes that link back to Facebook advertising.
This gives a pretty decent idea about the power of Social Media Marketing as well as about the topic we picked in general.